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SHIRE: Elaprase

A Mom Knows Best

Finding the Rare Patient

MM&M 2019
Best Multicultural Campaign

Hunter syndrome is a genetic disorder that should be evenly distributed across the male population. Shire asked us to find patients where they couldn’t.

Challenge

Hunter syndrome is an extremely rare genetic disorder, affecting 1 in 160,000 boys. It’s difficult to diagnose, and certain regions of the country seemed to be missing patients.

Insight

Language barrier, lifestyle, rates of health insurance, and residency status must be affecting rates of diagnosis.

Creative

We appealed to moms, encouraging them to take a closer look at their sons and ask this simple question: “Is he falling behind?”

Bus side


Monitor


Bus shelter


Billboard


Phone


Results

1,598
Visitors

.26 CTR

(Twice National
Average)

MM&M logo

Best
Multicultural
Campaign

4 Patients
Found

1:19
Time on Site

Creativity involves breaking out of established patterns in order to look at things in a different way.

~ Edward de Bono

Contact us
Reach out and say hello.

VUE Health

100 Summer St, Suite 1600
Boston, MA 02110
617-456-5010
info@vue-health.com

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