What we do

So, what do we do?

We get people to take notice. We help them understand and make them care.

We believe creativity is amazing—it can wow you, surprise you, or bring a tear to your eye. But we know that if it’s not communicating what it needs to, you would have been better to have done nothing at all.

That’s why everything we do is grounded in science. We have a full medical team which ensures that every client has a dedicated PhD or PharmD advising on all projects. Our understanding of the science is how we develop deeper insights. Only with this can you see the opportunities in the marketing landscape and develop a unique marketing strategy. This approach ensures that our creative is not just clever, but on the mark.

When it comes to creative, our approach is pretty simple: connect on a human level—and be anything but boring. It doesn’t matter if the audience is endocrinologists, cardiac nurses, IBS sufferers, or the parents of kids with cancer—they’re all people who must make difficult, emotional decisions and who are looking for clear, compelling information.

Everything we do at VUE, from developing a scientific platform or running an ad board to developing a launch strategy or a creative campaign, we approach with science, strategic thinking, and creativity.

The following case studies recently won gold at the MM&M awards. They’re great examples of what happens when different teams at VUE work together.